It could be argued that an affiliate marketing program is only as good as its weakest affiliate. Though a solid affiliate strategy needs a few key players to work successfully, the affiliate — the influencer, blogger, or publisher — does a whole lot of the heavy lifting. They’ve already built up a body of engaged fans and followers and have worked hard to gain and maintain their trust along the way, and you can benefit from it if you’re picky about who you choose.
It’s the affiliate’s job to personally refer your business to their followers, so you need to make sure he or she is the right partner. Acting as representatives of your brand, new affiliates must promote and educate regarding your product or service — but how do you know if the affiliate is going to bring any value or not? Here are a few of our best tips for determining good partners before you sign any contracts:
- Use the Refersion Marketplace — Our marketplace is filled with individuals and enterprise affiliates who are actively looking to partner with merchants — over 5,000 of them, to be exact. From the marketplace, you can see key performance stats about an affiliate, such as their average earnings per click, coupled with links to their websites and social media pages. These stats can indicate how active and successful each affiliate has been with past campaigns.
- Scour Their Online Presence — It’s Tweet