Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together to create a new case study.
This new case study examines the effectiveness of targeted incentives vs. reiteration in the context of an affiliate program. To read the full case study, click here. Or, continue reading for a high-level overview of its findings.
Targeted Tactics as Part of an Affiliate Program
Targeted Tactics are UpSellit’s most popular technology. These engagements leverage hundreds of individual behavioral triggers to launch exclusively on users who show a 90%+ chance of abandoning.
Each Targeted Tactic is purpose-built to suit the needs of the client – there are no one-size-fits-all solutions. The messaging, graphics, images, triggers, and incentive, if any, are designed specifically to meet the needs of the client and achieve optimal results.
Unique Incentives & Reiteration
It’s not always possible for retailers to offer users an additional incentive to purchase. In such cases, Targeted Tactics can be designed to reiterate pre-existing offers available on-site and present them as a new offer, in case they were initially missed or forgotten by the consumer.
For the purposes of this case study, retailers were divided into two groups: those using unique incentives, and those using reiteration. In the reiteration group, shoppers were shown a free or expedited shipping offer that already existed on the site. For the incentive group, small discounts were offered, either 10% or 15%. At the end of the study, the results of these two were compared.
Finding 1: Unique Incentives Outperformed Free Shipping
When presented with a unique incentive, a full 18% of abandoning shoppers changed course, continued down the funnel, and went on to convert. UpSellit’s behavioral parsing engine ensured that users with a high probability of converting were not offered an additional incentive, maximizing cost effectiveness and return on investment.