The Gist: Cher is a master at making the most of her greatest hits. Here’s what you can learn from her about content repurposing.
Cher basically spent an entire decade on farewell tour after farewell tour, selling new tickets to play old songs.
Repurposing content, basically.
And if it’s good enough for freaking CHER, it’s good enough for you! 🙃
Because you’re GOOD at this content marketing thing.
As good as Cher is at performing, cursing, and rocking sequins with fishnets.
Plus, you’ve been in the content marketing game for awhile…
When you browse through your blog archive or Google Drive folder of past email campaigns, you feel proud.
And you should!
You’ve found so many leads and connected to so many customers with that content.
So why are you ignoring your best content so badly now? 🤔
I know, I know…you don’t mean to.
But you’re sooo focused on keeping up with new content creation and trying to come up with new ideas, that you’re not paying enough attention to your greatest content hidden in the archives.
Consider your 5 most successful blog posts of all time…how up-to-date are those these days?
If the thought makes you cringe a little, it’s time to Cher-ify your greatest hits.
“No matter how hard I try, you keep pushing me aside. And I can’t break through…”– Cher, Believe (and your old content begging for attention)
You need to “take ti-i-i-iiiime to move on”…and tend to your greatest hits compilation
Once your company has been using content marketing for awhile, maintaining old content should be as much of a priority as creating new ish. This is the basis of minimalist content marketing.
Otherwise, not only are you letting some of the best content you’ve created go stale, but you’re also diluting it with new content unnecessarily.
Why are you making things so hard on yourself?!
Take a Cher-style retirement…
The super productive kind of retirement where you’re still working, just on something different.
Like how she “retired” from music to be an actress and then got to slap Nic Cage in Moonstruck.
And instead of creating more content to drown out your greatest hits, you’re gonna take those hits and amplify them.
Like how Cher’s produced multiple compilation albums and *hundreds* of different farewell tours based on music that came out decades ago.
Here’s how to get started:
How to Repurpose Your Greatest Hits
1. Choose your greatest hits
Certain pieces of content age better than others. You need to know what to amplify and what to let die. ¯\_(ツ)_/¯
That means the first step in remixing and remastering your best content isTweet