A recent study carried out by Feefo has revealed that 28% of customers value product quality over customer service. And, while this doesn’t mean you should allow shoddy customer care and communication, it does pose the question: how good are your products?
Though just about everyone enjoys a good bargain, often we’re left with a sub-par quality product. In the world of online shopping, mostly if it is a first-time purchase from a company, customers rely on other reviews and descriptions to get a full idea of quality, reliability and trustworthiness.
Often, brands can be selling great products, but the accompanying descriptions don’t reflect this or their website has no customer reviews. With 41% of consumers heading straight to Amazon when thinking about buying something online, and 38% going directly to Amazon, these two giants have really set the bar for accessible product information.
Amazon is renowned for being packed full of customer reviews, some of which even have photos. Customers benefit from reading these reviews to get a complete idea of what to expect if they’re to buy the same product. Also, Amazon products haveTweet