Modern consumers want to see that a product has been endorsed by other people who are similar to them before even they would even consider it. Social proof plays such an important role in their decision-making process.
Your success as an entrepreneur in this digital age is largely going to be determined by your business’ perceived value and its positioning on the internet.
6 Easy Ways to Stand Out on the Internet
1. Get a professional website
Many businesses surprisingly still don’t have websites even though the majority of consumers search for things online.
A website is like having an office on the internet where people can conveniently find information about your business. It increases your credibility dramatically. You can even take it a step further by getting domain-based email addresses for all your employees using Google Workspace.
There are many tools that have simplified the process of building professional websites, including Wix and WordPress. You can also get your entire site custom built by professional developers.
2. Ratings and reviews
A lot of people rely on ratings and reviews when faced with purchase decisions. Having an abundance of them can give your business more credibility than money could buy.
Here’s an article that goes over some creative ways to get reviews. Make sure that they are prominently displayed on all your digital platforms, including your website, Google My Business, and social media pages.
3. Get featured on well-known publications
There’s no greater honor on the internet than having other people talk about you. Most blogs and magazines are constantly on the lookout for new stories to write about.
If your business has a unique selling proposition or an inspirational story behind it, then chances are that they would be happy to write about it.
Alternatively, you can join a platform likeTweet