7 Ways To Use The Internet For Marketing
Trying to determine the best way to market your business online can be overwhelming. It seems there are countless different ways to attract peoples’ attention, but unless you know how to execute any of them properly then standing out online can be virtually impossible. In this blog I’ll show you seven ways you can break down your Internet marketing so that you can try and determine more clearly which avenues may suit you the best.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
If you have your own products but aren’t great at sales, affiliate marketing is a great way to get other people to do your selling for you without employing a single person. Take a look at sites such as Click Bank, Commission Junction and Epic Advertising to see what other people are selling as affiliate products, and get a sense of if there is a good market for your product.
This works the other way too – so if you’re desperate to get selling online but don’t have anything to sell you can sign up as an affiliate for other brands and receive a commission for everything you sell.
Pay Per Click
Pay per click (PPC), is an internet advertising model used to direct traffic to websites, in which advertisers pay when the ad is clicked.
PPC is an excellent way to get your advert seen by people, and because you only pay for those who actually click your link it means that you can be reasonably sure that you are only paying for people who are interested in what you have. Tools such as Google Adwords allow you to research relevant keywords to make sure that you are choosing terms that people are searching. A good rule of thumb is that longer keyword phrases allow better targeting and therefore cheaper clicks.
Search engine optimization (SEO) is the Deliberate Organization of your website so it shows up in the search engine results.
There are a lot of so –called SEO experts around who will promise to get your business to the top of the search engines. Whilst SEO does make this possible, there is usually a lot more to it and if you want your business to rank for a highly competitive term it’s unlikely that you will find yourself in the number one position overnight. Search Engines employ some of the smartest computer scientists in the world and they don’t want to be tricked! For this reason it’s far better to take a quality approach to SEO.
Create content that is relevant to keywords and phrases that your customers use, again, you can check Google Adwords to see how many people use certain phrases to make sure they’ll benefit you. It’s also important to get other sites to link to you to show that people appreciate your content and want to share it. Good SEO is an ongoing job but will come into its own in the long run when high quality visitors start to find your site.
Video is one of the fastest growing areas of online marketing. Not only is it popular with people who prefer watching to reading, it allows you enormous flexibility to present your business in a way that just isn’t possible through words alone. YouTube is the second most popular search engine after Google, and it’s free to host your videos there as well as many other video sites. Facebook now also encourages videos to be uploaded directly to your timeline there so that they play automatically in your followers’ news feeds.
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