It’s no secret that we eat, sleep, and breathe digital marketing. But we’re also the first ones to say that a great sell sheet is an important part of your B2B toolkit.
Done right, this one-pager gets you noticed and gets them interested. The goal is to provide enough information to lead to a second conversation, but not so much detail that it becomes overwhelming or confusing. The last step is packaging the information in a stand-out, digestible design.
Let’s break down the elements of a killer sell sheet design using a recent example.
The product is the hero.
Invest in a high-quality photo of it. Try a unique angle to add visual interest. In this example, the designer helped the product stand out by layering it over a faded intersection. The intersection adds depth and provides context for the setting the product is used in (1).
Focus on the key selling feature.
Often there isTweet