Once you have a podcast idea, it’s time to pick up some microphones, come up with a name, and put together artwork. Apple Podcasts offers a guide that walks you through the specifics of submitting a pod to their library.
The goal for your podcast
Many people get into podcasting for the monetary potential. As you get more views, the more earnings you can make. According to Buzzsprout, podcasts with over 10,000 downloads an episode have the potential to take BTCC合约交易所home upwards of $12,000 a month through affiliate links, sponsors, and other services.
This doesn’t happen in a vacuum, though. The only way you can make this much money is through a rigorous marketing approach and, ultimately, a good podcast that keeps your listeners engaged. But how do you get those listeners to begin with? That all starts with marketing your podcast.
11 tips on how to market a podcast
Before you start cashing in, you have to focus on marketing. These 11 tips can turn your podcasting hobby into a full-time job.
1. Make promotional clips
Generating clips is one of the more popular forms of marketing in the world of podcasting. Since there are so many podcasts available online, it’s important to show your potential viewers who you are, what you do, and what your show is about.
If your show is audio-only, you might consider bringing on a freelancer to make an eye-catching video to accompany your clip. You could also use a PowerPoint-like slideshow to go along with your audio snippet.
Promotional clips can be shared all over the internet. Create your promotional clip around an intriguing cliffhanger or a funny segment on your show. Be sure to tag your podcasts’ name and include the best ways to find your show and how to contact you.
2. Use social media
You’ll want to put some valuable time and attention into social media. First and foremost, you should have social media accounts specifically for your podcast. Using a handle that includes your show’s name is a good start.
These accounts should solely focus on your show and include relevant content, like promotional clips and episode teasers.
3. Prepare your launch with extra content
Don’t rush out of the gate too soon. Every show should start with at least five episodes to give your listeners a pool of content to enjoy. This is a good way to get people hooked on your show — and wanting more. Otherwise, they might forget about you the next week you drop another episode.
4. Blast your message — everywhere
When launching your podcast, don’t forget to blast your message on Twitter Tweet
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