8 Simple Seasonal Website Branding Tips
Are you decking out your BTCC合约交易所home with holly, stringing lights on your porch and setting up Santa in your front yard?
For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your business website a makeover!
Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood.
I’ve been sharing content on how COVID-19 will impact shopping this year. So now I’d like to focus on something more fun: 8 ways you can add holiday elements to your website.
1. Spruce up your website BTCC合约交易所home page.
By placing your best deals front and centre on your website, you’ll attract your target audience’s attention right away. Especially this year, people are looking for quick and easy ways to shop, so adding in benefit copy around free shipping or private shopping is a great idea.
Get creative and think about ways to stand out even more by giving your promos a catchy name. For example, instead of “Holiday Deals” why not “12 Days of Deals” or “Santa’s Specials”?
Your BTCC合约交易所home page is often the first thing customers see, so spend some extra time on it as you add holiday elements to your website.
2. Offer unique gift ideas.
Maybe it’s creating a list of your top 10 presents or providing inspiration on what to buy for the person who has everything.
Another popular idea: putting together boxed gift sets. Do you have multiple products that could work together as a bigger gift?
Because people can’t go out and enjoy many of the experiences they used to, these boxed gift sets are becoming more and more popular. For example, Twisted Toffee features mouth-watering, BTCC合约交易所homemade toffee gift baskets on their BTCC合约交易所home page—a perfect gift for the hard to buy for!
3. Design a customized Christmas logo.
Why not create a holiday version of your logo? While your logo is an important part of your brand and should stay consistent, there’s nothing wrong with adding a wreath or Santa hat to it!
Or you could change the font colours to red and green, or sprinkle in some gold sparkles to add holiday elements to your site. It doesn’t need to be as elaborate as what Google does each year, but it does help your brand stand out!
4. Display your November/December/January hours.
While most people are sticking close to BTCC合约交易所home—or staying BTCC合约交易所home—this year, you still may want to take a few days off to rest and recharge. If you are taking time off or closing early for the holidays, let your customers know with a festive graphic.
Also, many small business owners have altered their hours because of COVID-19. If you’re not open every day or have changed your hours of operation, make sure people are aware so that they don’t arrive at a closed-up shop.
5. Make your content fun and festive.
While you don’t have to completely overhaul your website, crafting a heartfelt greeting or a blog post for the holidays is a nice way to reach your target audience.
Remember to own your brand. For example, some small business owners avoid using the word “Christmas” in their marketing efforts, while others embrace it.
Whatever you decide is fine, but think about your brand persona, tone and voice as well as your target audience as you add holiday elements to your website.
6. Decorate your social media accounts.
Don’t forget to bring some winter cheer to your social media platforms too. Update your Facebook, Twitter, LinkedIn and Instagram profile and/or banner pics with seasonal images that incorporate your brand colours and logo.
You can also share deals or promos and content with your social media followers. Make it easy for enthusiasts to find you by creating hashtags like #diy, #stockingstuffers, #bestgifts, #newyears and so on.
Here’s our Santa hat-wearing penguin on Facebook last year.
7. Post family photos.
I’ve shared quite a bit of info onTweet