Don’t miss an update! Get the B2C Newsletter  Sign up now
Business 2 Community
Business 2 Community
  •   BTCC合约交易所home
  • Popular
  • Digital & Social
  • Sales & Marketing
  • Business & Finance
  • Life & Entertainment
  • Technology & Innovation
  • US & World News
  • BrandViews
Twitter Facebook LinkedIn Flipboard the impact of COVID on the economy and how people are shopping). As such, we may even begin seeing the introduction of ads on IGTV.

IGTV seems to have made a comeback after its somewhat lackluster reveal back in 2018, as Stories came out around the same time and those took off. Now, many brands are incorporating organic IGTV content by using the Feed to post shorter teaser videos and then linking for longer form visual content on IGTV.

While there isn’t yet a formal plan for ads in this placement, Instagram did unveil a beta program to select creators in May of this year so that they can begin monetizing their IGTV channels.

Instagram did unveil a beta program to select creators in May of this year so that they can begin monetizing their IGTV channels.

Image via Sephora and Adweek

One great example we have seen is the athleisure company Lululemon running 20-minute yoga sessions with an instructor, so you too could watch and practice yoga for free. Of course, the instructor was wearing their apparel, and health and wellness are on brand for them, but they did not do a hard sell for their products. The goal is to engage users and develop a relationship with them by offering complimentary, relevant, feel-good content, that also helps with your well-being in real life. People that feel good also tend to be more inclined to purchase something that looks good when they see someone wearing it well on screen.

One great example we have seen is the athleisure company Lululemon running 20-minute yoga sessions with an instructor, so you too could watch and practice yoga for free.

Image via Lululemon

Think of the types of long- and short-form content you can promote here. Test it out and see how it fares for your brand, and start having discussions with your teams and your clients about what ads may look like here, as we can most likely expect Facebook to launch in-stream video ads within IGTV in 2021.

2. Diversify your paid social channels beyond Facebook

While this isn’t exactly news, and many of us are already actively testing various paid social platforms, it now seems that diversifying where you advertise is even more important. Earlier this month, Facebook suddenly experienced a mass outage where ad accounts and ads were getting disabled without notice or valid reason. With Twitter Tweet

Facebook Share
 Email

  This article originally appeared on WordStream and has been republished with permission.
Find out how to syndicate your content with B2C


 image

: Akvile DeFazio

View full profile ›


More by this :
  • How to Use Paid Social for Holiday Ecommerce Success in 2020 (+Why It’s Crucial)
  • How to Easily Get More Calls Using Facebook Click-To-Call Ads
  • Instagram Best Practices for 2020: Ad Creative, Placements, & More

Stay Connected

Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.

Get the best of B2C in your inbox:

Subscribe to our newsletter
  Your subscription was successful. Thanks!

B2C Webcasts

Our next webcast will be announced soon

Explore Our OnDemand Library ›

Popular Articles

Image: digital marketing

5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

by Lalit Sharma

Image: How to Write Acknowledgement Email Replies (With Samples)

How to Write Acknowledgement Email Replies (With Samples)

by Ayo Oyedotun

Image: How Do I Add My Business to Google Maps?

How Do I Add My Business to Google Maps?

by Brent Carnduff

Image: The Ultimate Guide to Instagram Grid Layouts

The Ultimate Guide to Instagram Grid Layouts

by Monique Danao

Image: 50 Weirdest Websites That Rock The Web

50 Weirdest Websites That Rock The Web

by Viktoriya Semyrodenko

  Discuss This Article

Add a Comment

Add a New Comment/Reply

Cancel Reply

Thanks for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.

  • ↑ Back to Top
  • © Business 2 Community.  All Rights Reserved.
  • Privacy & Terms of Use
  • About B2C
  • Become a Contributor
  • For Advertisers
  • Login
  • Webinars & Free Online Learning
  • Industry Research & White Papers
  • Business 2 Community on Twitter Business 2 Community on Facebook Business 2 Community on LinkedIn Business 2 Community on Pinterest Flipboard Business 2 Community on Instagram