We have to admit – Google Glass did cause quite a stir. It was a bold attempt to bring the world a step further into the information age. The idea was great, but the execution and development weren’t. And it wasn’t long before people realize that these odd-looking glasses didn’t live up to the hype.
As evidenced by Google’s withdrawal of all Glass-related media in social networks, it was clear that the revolutionary product wasn’t performing as planned. It caused a number of problems that warranted the demise of the $1,500 piece of super-cool tech., Here are 5 of the worst reasons why the Google Glass – a seemingly great idea – turned out to be a miserable failure.
Safety and Health Concerns
Before the product was even launched, there were already concerns as to how safe Google Glass is for everyday use. Not everyone was comfortable with the idea of having a gadget that constantly emits carcinogenic radiation so close to the head. While other mobile devices such as an iPhone or a Samsung Galaxy also emit harmful radiation, they don’t have to be in direct contact with your skin all the time.
Aside from this, the built-in camera also raised privacy and piracy concerns. Remember that the Google Glass could be recording or taking a photo at any time. This means the person sitting in front of you at the subway or at the next table could be taking a picture or footage of you.
“Google Glass is a breakthrough concept, but it involves wearing a camera on your face, saying things like “OK, Google,” out loud, and walking around like it’s cool to do those things in public,” says Dan Kaplan of Threadling.
Another main concern was the possibility of illegally filming movies in cinemas, which is the reason why the device was prohibited in a lot of movie theaters. It was also banned in casinos where people didn’t appreciate surreptitious recording. There are simply too many ways to exploit the capabilities of the Google Glass. The mounted camera isn’t really a bad idea, but it could be in the wrong hands and situation.
While the idea of a smart device mounted on a pair of glasses sounded awesome, Google Glass’ design somehow looked awkward and very unattractive. The product looked like as if it is still in its prototype stage (which could actually be the case). Not only does it look unnatural, wearing it in a dark alley or even in a crowded place doesn’t really sound too safe; given its price.
And if that wasn’t enough, remember that wearers of the Google Glass were nicknamed as “Explorers”.
Little Progress to bring the Product out of the Beta Stage
The Google Glass got very little progress two years after its release. This led to the confusion of whether the Google Glass was an actual finished product or still just a prototype. And despite bold attempts to market the product (skydivers, fashion shows, etc.), it never really brought anything truly practical or revolutionary to the table.
To make it worse, the product sometimes stops working during important system events such as a firmware update. And although navigating the menus would feel responsive at times, the occasional jumpiness and sluggishness of apps and menus can be very frustrating. All in all, the product feels like a work-in-progress more than anything.
No Clear Function
The key to creating a great product is to find the demand or a problem that your product is trying to solve. You don’t just make a product first and find someone who’ll be interested in it after. This is an essential step before determining your target market, planning your promotion strategy, driving in sales, and calling your product a success. Unfortunately, this simple principle in business was overlooked in the development of Google Glass.
The Google Glass has two basic functions: to quickly capture images and to have a feed of useful information from the internet a glance away. What are the most practical daily uses for these features? None.
Obtaining the Google Glass offered no clear benefit to consumers whatsoever. In fact, even the engineers behind the product weren’t agreeing as to how it should be used. Some argued that it should be worn all the time, while others believed it should only be used in certain situations. This also resulted from the worst reason as to why the Google Glass never took off.
“Similarly, in your business, be sure that before you focus on the results or outcome, thatTweet